Live casino games innovator Evolution Gaming Group AB has signed a deal with Rank Group that has seen one of its Dual Play Roulette tables installed inside the operator’s Grosvenor Victoria Casino London.
Stockholm-listed Evolution Gaming Group AB stated that the bespoke multi-camera table is available around-the-clock and has been designed to bring remote online players and land-based patrons together on the same gaming floor. As such, on-premise competitors are able to enjoy the roulette innovation in a live environment before choosing to continue any session utilizing a smartphone or tablet computer in the London venue’s bar or restaurant.
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In addition, the Swedish firm explained that registered online casino aficionados can play from the identical roulette table by visiting GrosvenorCasinos.com using their smartphone or desktop and tablet computers.
James Stern, Business Development and Land-Based Sales Director for Evolution Gaming Group AB, described the Grosvenor Victoria Casino London as ‘a natural choice of venue to showcase the unique attraction that is Dual Play Roulette’ due to the fact that it is one of the United Kingdom’s ‘largest and longest established casinos’. He declared that the premiere is to additionally give dealers at his firm’s online studios in Malta the opportunity to ‘make players aware of the Dual Play Roulette option’ while encouraging and incentivizing them to ‘visit the physical venue’.
Evolution Gaming Group AB revealed that plans are moreover underway to stream live roulette games from the new Dual Play Roulette table to additional areas of the London casino as well as to screens inside some of the other 54 casinos operated by Rank Group subordinate Grosvenor Casinos Limited in the United Kingdom.
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Colin Cole-Johnson, Digital and Cross Channel Services Director for Rank Group, proclaimed that the premiere of the new Dual Play Roulette innovation in London represents ‘a key convergence project’ as it endeavors to extend its services to players, build brand loyalty and create ‘a seamless in-club and online experience’.
“The new Dual Play Roulette table will be available as part of our new dedicated Live Casino App and ties in perfectly with the upcoming launch of our single wallet for in-club and online play,” said Cole-Johnson.